Challenger Brand Group

How daring brands reach new heights

We support dreamers that are challenging the status quo. With a holistic business-driven perspective and a scrappy approach, we craft and implement marketing strategies that create sustainable growth.

Why Work with Us?

We’re expert brand builders with 25+ years combined experience in strategy and the CPG industry, and have a track record of delivering growth for both large, well-established brands, as well as emerging challengers.

We blend a consumer-focused approach with a deep understanding of business complexities and P&L realities to create impactful and efficient marketing strategies.

Let us be your thought partners to drive the clarity and focus needed to win in the market.

About Us

Our Services

Fractional Head of Marketing

Full-funnel marketing strategy and executional support to build your brand, on a flexible and part time basis. Get an in-house feel, without the need for a full-time hire.

Strategic Projects

Discrete, deliverable-based work projects to answer key strategic questions & build winning business plans. Fill gaps in your marketing mix and tackle opportunities you don’t have the bandwidth to address.

Coaching & Advisory

Thought partnership, coaching & feedback to help you and your team refine ideas & strategies. Lean on our expertise to optimize your potential.

Learn more

Our Work

What Brands are Saying

"Courtney and Stephanie were a pleasure to work with – professional, thoughtful, and sharp in their approach to our business and current goals. We have actionable steps and a more defined roadmap for our marketing efforts. They are an asset to our team and we’ll definitely plan on collaborating again!"

-Carey Aron, President of Pastabilities
"Courtney and Challenger Brand Group have provided tremendous value and integrated seamlessly in the time they have been supporting Omsom. Their expertise extends from omni-channel marketing strategy & execution to financial analysis, operations, and overall business strategy. Bringing Challenger Brand Group on for support has directly resulted in increased visibility into unit economics, optimization of several revenue streams, and operational process improvement with tangible impact on the P&L. I continue to be impressed by and grateful for Challenger Brand Group's problem-solving capability and versatility!"

-Samantha Set, VP of Strategy at Omsom
"I highly recommend Challenger Brand Group! Courtney coached me through the process of applying for grants and was a huge help in developing my pitch. She helped organize the flow of my pitch deck and refine a compelling pitch that clearly communicated my brand mission. She has been an invaluable asset for Wynn's Kitchen."

— Wynn Austin, Founder & CEO of Wynn’s Kitchen
"Stephanie and Challenger Brand Group can be a great asset to any emerging brand looking to scale. As a key member of our leadership team at Eat the Change, Stephanie was instrumental in growing our brand from launch to a national presence. Her strategic mindset, creativity, and development of structure and processes set the foundation of our marketing team's success."

Seth Goldman, Co-Founder & CEO of Eat the Change
"Courtney was a strong partner to our team, bringing a "sprint" mentality to effectively solve business questions quickly and move us forward."

Nitasha Ranganath, VP Marketing at Zero Acre Farms
"Courtney blends her past experiences with an agile mindset to continuously provide high-quality recommendations. Her insights are always data-driven, and she has been hugely value-added for our fundraising journey."

— Jaime Patel, Co-Founder & CFO of Bonbuz
"Courtney was exactly what we needed. She established a marketing strategy for us and went above and beyond to implement it and ensure it generated the outcomes we wanted."

— Katherine Firestone, Co-Founder & COO of Twig Plants
"Courtney helped us fine-tune the most compelling investor story during our fundraise. She was proficient, accessible, patient and polished. "

— Fay Behbehani, Co-Founder & CEO of Bonbuz

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